Earn your own stripes

We’re not sure you want to design your own Adidas trainers when they obviously do such a great job on their own, but a new product line – under the brand Mi Adidas – allows customers to add their own toppings to a range of Adidas-flavoured bases. All online, you can pimp out Gazelles, Superstars, Stan Smiths and the 80s staple, the ZX 700. And everything is up for tweaking: fabrics, eye-holes, laces, colours, soles – even the stitching. If you can make a unique pair, it’s probable you weren’t trying very hard.

 

Sadly, you will only be to do this is the States right now. But NOX is lobbying for some Middle East action.

 

www.miOriginals.com/us